Freeway Overpass Brings New Value to Mobile Operators

Traditional data plans are no longer a sustainable business model for mobile operators. ARPUs are falling and customer loyalty is a challenge. Revenue growth requires new ideas and monetization models to realize the full value of operator investments. How did we get...

Natural Price Points and Unlimited Plans

The Consumer Electronics industry has understood natural price points for a long time – those psychological barriers consumers use to determine ‘fair value’. Essentially, people, regardless of income level, have a common understanding of how much they are willing to...

a world of unlimited data, part 1

In conversations with executives from mobile carriers during the past couple of months, we’ve noticed a growing conviction that the industry is entering a new phase of mobile access where data plans are shifting to unlimited plans, similar to the offerings for voice...