Syntonic Insight: the Blog

Freeway Wins 2018 Bronze Stevie Award

Freeway by Syntonic was named the winner of a Bronze Stevie® Award in the 16th Annual American Business Awards®. There were more than 3,600 nominations submitted this year from organizations of all sizes and from virtually every industry. Freeway by Syntonic provides...

Disruptive content services for growing operator revenue

Operators have played an essential role in delivering mobile data to enable the $2.5T app economy; however, they’ve only marginally participated in capturing the value that was created by their investment in network infrastructure. Additionally, operators are now...

Freeway Overpass Garners Best Mobile App Award

Syntonic was presented with a Best Mobile App Award in the Social/Lifestyle category for Freeway Overpass. The distinguished BMA gold award was granted in recognition of Freeway’s innovative approach to mobile content offers. In the U.S. alone, wireless users are...

Syntonic Wins Mobile Star Award

Syntonic is honored to have Freeway recognized with a "Best of 2017" award in the annual Mobile Star Awards program. The prestigious award was granted in the "Money Saving App" category, and reflects the global consumer benefits of Syntonic's widely popular consumer...

Freeway Overpass Brings New Value to Mobile Operators

Traditional data plans are no longer a sustainable business model for mobile operators. ARPUs are falling and customer loyalty is a challenge. Revenue growth requires new ideas and monetization models to realize the full value of operator investments. How did we get...

Natural Price Points and Unlimited Plans

The Consumer Electronics industry has understood natural price points for a long time – those psychological barriers consumers use to determine ‘fair value’. Essentially, people, regardless of income level, have a common understanding of how much they are willing to...

a world of unlimited data, part 1

In conversations with executives from mobile carriers during the past couple of months, we’ve noticed a growing conviction that the industry is entering a new phase of mobile access where data plans are shifting to unlimited plans, similar to the offerings for voice...

Content is the new currency for the mobile ecosystem

The data plan is showing its age and is no longer working for many people. Today’s consumers have a voracious appetite for content. It’s what they understand and value. They don’t understand, demand, or value data. The data plan is also no longer working as well for...

Beyond the Borders

The iPhone and Android smartphones were introduced just ten years ago, but people are still adapting. Our digital lives are expansively growing in apparent and undiscovered ways, factored by the explosion of apps, content, social behaviors, and networks. Our lives...

Digital Access Anytime, Anywhere

Stephen Witt’s wrote a great book, ‘How Music Got Free’, tracing the history of digital music. His story arc mimics the career path of many of the executives here at Syntonic, and leads to our view today that the great hold back to truly ubiquitous digital...