Syntonic Insight: the Blog

a world of unlimited data, part 1

In conversations with executives from mobile carriers during the past couple of months, we’ve noticed a growing conviction that the industry is entering a new phase of mobile access where data plans are shifting to unlimited plans, similar to the offerings for voice...

Content is the new currency for the mobile ecosystem

The data plan is showing its age and is no longer working for many people. Today’s consumers have a voracious appetite for content. It’s what they understand and value. They don’t understand, demand, or value data. The data plan is also no longer working as well for...

Beyond the Borders

The iPhone and Android smartphones were introduced just ten years ago, but people are still adapting. Our digital lives are expansively growing in apparent and undiscovered ways, factored by the explosion of apps, content, social behaviors, and networks. Our lives...

Digital Access Anytime, Anywhere

Stephen Witt’s wrote a great book, ‘How Music Got Free’, tracing the history of digital music. His story arc mimics the career path of many of the executives here at Syntonic, and leads to our view today that the great hold back to truly ubiquitous digital...

A Brief History of Mobile Data

In the beginning, there was mobile voice calling. The natural currency for voice was measured and sold in “minutes.” That made sense to consumers and operators. The next wave of mobile innovation was text messaging where the obvious currency was the text message. Each...

From Mobile Data to Content Services

If you think about the concept of the data plan it’s rather abstract. From the consumer’s perspective, unless they’re an information theorist, the data plan doesn’t relate to the value they get from their smartphones – namely apps and services. Moreover, the mobile...

The Intersection of Mobile Content and Operator Networks

The appetite for mobile content is growing at an unprecedented rate, fueled in the United States by a ravenous consumer appetite for video. Mobile video traffic accounted for 55% of all mobile data traffic in 2015 and is expected to reach 75% of total global mobile...

Top Predictions for BYOD and Enterprise Mobility in 2016

The mobile enabled workforce has become the new normal. The work landscape across businesses of every size is increasingly reliant on mobile devices for conducting business operations. Syntonic predicts six enterprise mobility trends that will become evident in 2016...

When is a Wearable a BYOD?

A smartphone is a collection of many virtual devices that are expressed as applications: GPS, camera, pager, phone, compass, watch, calculator, scanner, music player, wireless router, etc. The devices that comprise a smartphone measure, collect, record, analyze,...