Syntonic Insight: the Blog

A Brief History of Mobile Data

In the beginning, there was mobile voice calling. The natural currency for voice was measured and sold in “minutes.” That made sense to consumers and operators. The next wave of mobile innovation was text messaging where the obvious currency was the text message. Each...

From Mobile Data to Content Services

If you think about the concept of the data plan it’s rather abstract. From the consumer’s perspective, unless they’re an information theorist, the data plan doesn’t relate to the value they get from their smartphones – namely apps and services. Moreover, the mobile...

The Intersection of Mobile Content and Operator Networks

The appetite for mobile content is growing at an unprecedented rate, fueled in the United States by a ravenous consumer appetite for video. Mobile video traffic accounted for 55% of all mobile data traffic in 2015 and is expected to reach 75% of total global mobile...

Top Predictions for BYOD and Enterprise Mobility in 2016

The mobile enabled workforce has become the new normal. The work landscape across businesses of every size is increasingly reliant on mobile devices for conducting business operations. Syntonic predicts six enterprise mobility trends that will become evident in 2016...

When is a Wearable a BYOD?

A smartphone is a collection of many virtual devices that are expressed as applications: GPS, camera, pager, phone, compass, watch, calculator, scanner, music player, wireless router, etc. The devices that comprise a smartphone measure, collect, record, analyze,...

The Data Plan of the Future

With the advent of Wireless Application Protocol (WAP) browsing nearly 15 years ago, mobile carriers required some means of monetizing their newly developed data network. Given the previous success of metering for voice and text, it was not difficult for the carrier’s...

A Brief History of Enterprise Mobility Management

Five years ago the enterprise was dominated by Blackberry, formerly known as RIM. In 2010 Blackberry had 43% U.S. smartphone market share. The popularity of Blackberry in the business world created a pressing need for mobile device management (MDM), which was created...

Reimbursing Employees Working from Home

Today’s mobile workforce has changed considerably over just the last 5 years ago. Employees are no longer tied to the physical location of an office: they work anywhere, including at home and in transit. Split billing conversations have largely centered on mobile...