Freeway by Syntonic®
Sponsored access to mobile applications and content
Acquisition, Engagement, and Monetization
Freeway sponsored data services bundles mobile connectivity with applications. It lets content providers acquire, engage, and monetize consumers by removing the access barrier of mobile data. It helps mobile operators increase network utilization and raise ARPUs.
Freeway enables someone other than the consumer – a sponsor – to pay for the mobile data, freeing consumers to use and deepen their relationship with apps and content.
What is sponsored data?
Sponsored data – sometimes referred to as “zero-rated” data – allows consumers to explore and experience apps without impacting their mobile data plan.
Sponsored data temporarily removes the data charges to use a mobile app. A sponsor pays for the mobile data on behalf of the consumer.
Sponsored data reduces friction, is app and content specific, and is easily targeted to reinforce consumer behaviors.
Sponsored data promotes engagement
The prohibitive costs of mobile data results in billions of consumers rationing their use making it more challenging for content providers, application developers, and advertisers to reach, acquire, engage, and monetize these users.
- More than 80% of consumers in Southeast Asia, Latin America, and other emerging economies have prepaid data plans. Wi-Fi is not prevalent and mobile data is expensive relative to household income.
- Even in postpaid markets such as the United States, consumers regulate their consumption of mobile content, such as video and audio, in fear of exceeding their data plans.
Sponsored data removes the barrier of data charges, reducing consumer hesitancy to explore apps and content
Freeway by Syntonic is comprehensive
Freeway White Label™
Deliver your content through the Freeway app or replicate Freeway with your own branding and distribution
Syntonic Connected Services Platform™ (CSP)
Employ CSP, the complete back-end for Freeway sponsored data services, and client components
Freeway Campaign Manager™
Set up campaigns and track success with analytics
Embed sponsored data services directly within your app and get advanced controls for offers
Freeway by Syntonic reduces the friction to reach, engage, and monetize consumers by providing a straightforward alternative to mobile data plans
The Freeway consumer experience
Accept mobile data offers for activities, such as downloading an app, trying specific features, sharing with friends, or accessing content.
Launch a sponsored app directly from Freeway or from the Home screen – in either case, the user is immediately notified that the session is sponsored: no data charges apply!
Everyone benefits with sponsored data
Consumers freely access the mobile content they want
Application developers and content owners get a more cost effective means to acquire, engage, and monetize consumers
Brands and advertisers reach new audiences and deepen affinity by sponsoring consumer access to content
Mobile operators increase customer retention, attract new subscribers, and grow average revenue per user