Ad Fraud in the Mobile Ecosystem

eMarketer predicts that in 2019 mobile advertising will surpass $93 billion — a full $20 billion more than what it expects will be spent on TV – but one of the biggest challenges to mobile advertising growth has been invalid traffic (ITV) and mobile ad fraud...

The Future of Mobile Business Models

What new opportunities and business models lie ahead for carriers, content providers and advertisers? What changes are coming, especially with the carriers that built the mobile networks? Will carriers take a more active approach beyond mobile data to participate in...