A Brief History of Mobile Data

In the beginning, there was mobile voice calling. The natural currency for voice was measured and sold in “minutes.” That made sense to consumers and operators. The next wave of mobile innovation was text messaging where the obvious currency was the text message. Each...

From Mobile Data to Content Services

If you think about the concept of the data plan it’s rather abstract. From the consumer’s perspective, unless they’re an information theorist, the data plan doesn’t relate to the value they get from their smartphones – namely apps and services. Moreover, the mobile...

The Intersection of Mobile Content and Operator Networks

The appetite for mobile content is growing at an unprecedented rate, fueled in the United States by a ravenous consumer appetite for video. Mobile video traffic accounted for 55% of all mobile data traffic in 2015 and is expected to reach 75% of total global mobile...